Detailed description of work task to be carried out
We collect, connect, and activate customer data, identities, behaviors, and feedback through adaptive AI/ML decisioning to serve hyperpersonalised content and offers across all touchpoints XM data enablement
•Secure CES business continuity and executions on schedule
•Improvements and requested amendments to customer selection
•Continues work on Qualtrics and XM Data Mart
Preferred location - Gdańsk/Gdynia
- Proactively build connections with internal stakeholders, and vendors, and drive necessary conversations to capture information needed for analysis and to suggest solutions. Writing BRD and User Stories.
- Defining the technical solution with Pros and Cons of approaches
- Capable of presenting sophisticated ideas in simple formats that business leaders and non-technical marketers can understand.
- Capable of defining and mapping out complicated data solution needs.
- To make use cases easier to build, complete data analysis, modelling, and mapping.
- Analyze the customer's use case and the data available to prepare for data modelling (i.e. XDM and Field groups) that meets the customer's needs.
- Showcase your AEP expertise by leading/educating others on the functional and technical capabilities
- Close collaboration with technical teams
Must-have knowledge and experience
We expect from candidate experience and knowledge in following areas on senior level:
• Adobe Experience Platform,
• Customer segmentation,
• Adobe Journey Optimizer,
• Java Script,
• Postman,
• Rest API,
• SQL,
• Kafka
• Campaign management,
• Marketing Automation
Nice-to-have knowledge and experience
• Data Collection Strategy.
• Identifying and assisting in the resolution of technical issues.
• Real-Time CDP.
• Working knowledge of databases, such as SQL.
• Data Modeling and Customer Profile Experience.
• Enhance AEP by extending frameworks and introducing new concepts.
• Good Knowledge of AEP, Adobe IO and integration with Adobe experience cloud products
• A subject matter expert on all aspects of AEP or any CDP.
• Strong communication skills, both verbally and in writing.
• AEP/AJO Certification
• Hands on expertise in any Campaign Management Tool
• Experience with online survey tools is beneficial (e.g. Qualtrics).
Location: Gdańsk, Gdynia
Hybrid: 2/3 days per week from the office